bakery-ia/frontend/src/locales/en/landing.json

{
  "hero": {
    "pre_headline": "For Bakeries Losing €500-2,000/Month on Waste",
    "scarcity": "Only 12 spots left out of 20 • 3 months FREE",
    "scarcity_badge": "🔥 Only 12 spots left out of 20 in pilot program",
    "badge": "Advanced AI for Modern Bakeries",
    "title_line1": "Increase Profits,",
    "title_line2": "Reduce Waste",
    "title_option_a_line1": "Save €500-2,000 Per Month",
    "title_option_a_line2": "By Producing Exactly What You'll Sell",
    "title_option_b": "Stop Guessing How Much to Bake Every Day",
    "subtitle": "AI that predicts demand using local data so you produce exactly what you'll sell. Reduce waste, improve margins, save time.",
    "subtitle_option_a": "The first AI that knows your neighborhood: nearby schools, local weather, your competition, events. Automatic system every morning. Ready at 6 AM.",
    "subtitle_option_b": "AI that knows your area predicts sales with 92% accuracy. Wake up with your plan ready: what to make, what to order, when it arrives. Save €500-2,000/month on waste.",
    "cta_primary": "Join Pilot Program",
    "cta_secondary": "See How It Works (2 min)",
    "social_proof": {
      "bakeries": "20 bakeries already saving €1,500/month on average",
      "accuracy": "92% accurate predictions (vs 60% generic systems)",
      "setup": "15-minute setup"
    },
    "trust": {
      "no_cc": "3 months free",
      "card": "Card required",
      "quick": "15-minute setup",
      "spanish": "Support in Spanish"
    }
  },
  "problems": {
    "title": "The Problem We Solve",
    "subtitle": "If you own a bakery, you know exactly what we're talking about",
    "problem1": {
      "title": "You throw away 50 loaves a day \"just in case\"",
      "description": "50 loaves × €2 = €100/day = €3,000/month in the trash. And that's just bread."
    },
    "problem2": {
      "title": "Customers leave empty-handed",
      "description": "\"You're out of croissants at 2 PM\" = lost sales + frustrated customers."
    },
    "problem3": {
      "title": "You plan \"by eye\" with Excel",
      "description": "Based on experience and gut feelings. It works... until it doesn't."
    }
  },
  "solutions": {
    "title": "The Solution",
    "subtitle": "AI that knows YOUR bakery, YOUR neighborhood, YOUR customers",
    "solution1": {
      "title": "Predicts real demand (92% accuracy)",
      "description": "Knows tomorrow is a rainy Monday, school closed, market cancelled → you'll sell 78 croissants (not 100)."
    },
    "solution2": {
      "title": "Automatic system every morning",
      "description": "5:30 AM: reviews inventory, predicts sales, plans production, creates orders. You arrive at 6:00 and everything's ready."
    },
    "solution3": {
      "title": "Your data = your grants",
      "description": "100% your data + certified waste reduction = access to €50,000 in European sustainability grants."
    }
  },
  "pillars": {
    "badge": "The 3 System Keys",
    "title": "Why It Works For Your Bakery",
    "subtitle": "It's not magic. It's math applied to YOUR reality.",
    "pillar1": {
      "title": "🎯 Predicts Demand with Your Area's Data",
      "intro": "AI that knows your neighborhood, not just the calendar. Knows the nearby school closes in August, there's a market in your plaza on Fridays, and another bakery opened 500m away.",
      "schools": {
        "title": "Nearby Schools",
        "item1": "\"CEIP San José is 200m away\"",
        "item2": "\"In August sales drop 40% (school vacation)\"",
        "item3": "\"Mondays at 8:30 AM peak (parents after drop-off)\""
      },
      "competition": {
        "title": "Your Competition",
        "item1": "\"Another bakery opened 2 months ago 500m away\"",
        "item2": "\"Impact: -15% in basic bread sales\"",
        "item3": "\"Opportunity: Differentiate with specialties\""
      },
      "weather": {
        "title": "Your Area's Weather",
        "item1": "\"AEMET data from your zip code\"",
        "item2": "\"Rain → -20% croissants, +10% sandwich bread\"",
        "item3": "\"Heat → +30% fresh products\""
      },
      "events": {
        "title": "Local Events",
        "item1": "\"Friday market at Plaza Mayor (500m)\"",
        "item2": "\"Neighborhood festival next week\"",
        "item3": "\"Important match → pre-event sales spike\""
      },
      "accuracy": "Accuracy: 92% (vs 60-70% for generic systems)",
      "cta": "See All Features"
    },
    "pillar2": {
      "title": "🤖 Automatic System Every Morning",
      "intro": "Imagine hiring a super organized assistant who arrives at 5:30 AM (before you) and does all this AUTOMATICALLY:",
      "step1": {
        "title": "5:30 AM - Reviews Your Entire Inventory",
        "item1": "Counts every kilo of flour, every liter of milk",
        "item2": "Checks expiration dates",
        "item3": "Sees what's arriving today from suppliers"
      },
      "step2": {
        "title": "5:35 AM - Predicts Today's Sales",
        "item1": "Analyzes the day (rainy Monday, local holiday, school closed)",
        "item2": "Compares with similar past days",
        "item3": "Tells you: \"Today you'll sell 80 croissants, 120 loaves, 50 muffins\""
      },
      "step3": {
        "title": "5:40 AM - Plans What To Do",
        "item1": "Calculates exactly how much to bake",
        "item2": "Gives you a ready-to-execute list",
        "item3": "\"Make 80 croissants (not 100), use 5kg butter, 3kg flour...\""
      },
      "step4": {
        "title": "5:45 AM - Manages Inventory Intelligently",
        "projection_title": "Projects 7 days ahead:",
        "day1": "Today: 50kg flour",
        "day2": "Tomorrow: 42kg",
        "day3": "Day after: 30kg",
        "day4": "Day 4: 15kg",
        "day5": "Day 5: You'd run out of flour",
        "solution_title": "AUTOMATIC SOLUTION:",
        "solution": "\"Order 50kg today, arrives in 3 days, problem solved\""
      },
      "step5": {
        "title": "5:50 AM - Creates Supplier Orders",
        "item1": "Knows Supplier A takes 3 days, Supplier B takes 5",
        "item2": "Calculates when to order for just-in-time arrival",
        "item3": "Prepares orders ready to approve with 1 click"
      },
      "result": {
        "title": "6:00 AM - You Receive an Email",
        "item1": "Day's forecast completed ✅",
        "item2": "Production plan ready ✅",
        "item3": "3 orders created (approve with 1 click) ✅",
        "item4": "Alert: \"Milk expires in 2 days, use it first\" ⚠️"
      },
      "eliminates": {
        "title": "What it ELIMINATES from your routine:",
        "item1": "❌ Guessing how much to make",
        "item2": "❌ Manually counting inventory",
        "item3": "❌ Calculating when to order from suppliers",
        "item4": "❌ Remembering expiration dates",
        "item5": "❌ Worrying about running out of stock",
        "item6": "❌ Wasting expired ingredients"
      },
      "cta": "See All Features"
    },
    "pillar3": {
      "title": "Your Data, Your Environmental Impact",
      "intro": "100% of your data belongs to you. Measure your environmental impact automatically and generate sustainability reports that comply with international standards.",
      "data_ownership_value": "100%",
      "data_ownership": "Data ownership",
      "co2_metric": "CO₂",
      "co2": "Automatic measurement",
      "sdg_value": "SDG 12.3",
      "sdg": "Compliance tracking",
      "sustainability_title": "Automated Sustainability Reports",
      "sustainability_desc": "Generate reports that comply with international sustainability standards and food waste reduction",
      "cta": "See All Features"
    }
  },
  "how_it_works": {
    "title": "How to Get Started",
    "subtitle": "3 steps. 10 minutes. Done.",
    "step1": {
      "title": "Upload 6-12 months of sales data",
      "description": "More months = more accurate predictions. If you only have 6 months, it works fine, but improves over time.",
      "time": "5 minutes"
    },
    "step2": {
      "title": "AI learns from YOUR bakery",
      "description": "Analyzes your patterns, products, seasonality. You don't need to configure anything.",
      "time": "Automatic"
    },
    "step3": {
      "title": "Start receiving predictions",
      "description": "Every morning at 6:00 AM: day's forecast, production plan, orders to approve.",
      "time": "Next day"
    }
  },
  "pilot": {
    "badge": "Pilot Program - Only 20 Spots",
    "title": "Looking for 20 Pioneer Bakeries",
    "subtitle": "It's not for everyone. We're selecting the first 20 bakeries to join our exclusive pilot program.",
    "what_you_get": {
      "title": "What You Get",
      "free_trial": "3 months completely free",
      "lifetime_discount": "20% lifetime discount if you continue",
      "vip_support": "Direct support from founding team",
      "influence": "Your ideas implemented first"
    },
    "what_we_ask": {
      "title": "What We Ask",
      "feedback": "Honest weekly feedback (15 min)",
      "patience": "Patience with bugs (we're in beta)",
      "data": "Historical sales data (6-12 months)",
      "communication": "Open communication"
    },
    "spots_left": "12 spots left out of 20",
    "cta": "Request Pilot Spot"
  },
  "pricing": {
    "badge": "Transparent Pricing",
    "title": "One Plan. No Surprises.",
    "subtitle": "3 months free for pilots. Then €99/month (or €79/month with lifetime discount if you were a pilot).",
    "plan": {
      "name": "Bakery-AI Complete",
      "pilot_price": "€0/month",
      "pilot_period": "First 3 months (pilot)",
      "regular_price": "€99/month",
      "pilot_discount_price": "€79/month",
      "pilot_discount_note": "20% lifetime discount if you were a pilot",
      "features": {
        "prediction": "AI demand prediction",
        "inventory": "Automatic inventory management",
        "production": "Production planning",
        "orders": "Automatic order creation",
        "analytics": "Advanced analytics and reports",
        "sustainability": "Sustainability metrics (UN SDG 12.3)",
        "grants": "Documentation for European grants",
        "support": "Priority support in Spanish",
        "data": "100% data ownership"
      }
    },
    "guarantee": "Cancel anytime without explanations",
    "cta": "Request Pilot Spot"
  },
  "faq": {
    "badge": "Frequently Asked Questions",
    "title": "What We're Always Asked",
    "subtitle": "Honest answers to real questions",
    "q1": {
      "question": "Does it really work with only 6 months of data?",
      "answer": "Yes. With 6 months we can detect basic patterns (day of the week, top-selling products). With 12 months, the AI learns seasonality (August vs December). Ideally 12 months, but 6 months is enough to start."
    },
    "q2": {
      "question": "What if my data is a mess?",
      "answer": "Our team helps you clean it. If you have sales in Excel, paper, or any format, we migrate it free during the pilot. We only need: date, product sold, quantity. We fix the rest."
    },
    "q3": {
      "question": "Do I have to use your POS or can I keep mine?",
      "answer": "You can keep your current POS if you like it. We integrate with most systems. We also offer our own POS optimized for bakeries (optional, included in the plan)."
    },
    "q4": {
      "question": "What happens after the 3 free months?",
      "answer": "You decide. If you want to continue, you pay €79/month (20% lifetime discount for being a pilot). If not, cancel without explanations or penalties. Your data is always yours and we'll export it wherever you want."
    },
    "q5": {
      "question": "Why should I trust you?",
      "answer": "Good question. We're a registered Spanish company, GDPR compliant, your data never leaves the EU. The founder has over a decade of AI experience. But most importantly: if after 3 months we don't help you save money, we give you free consulting to optimize your bakery another way. No risk for you."
    }
  },
  "final_cta": {
    "scarcity_badge": "🔥 Only 12 spots left out of 20",
    "title": "Be Among the First 20 Bakeries",
    "title_accent": "To Try This Technology",
    "subtitle": "It's not for everyone. We're looking for bakeries that want to reduce waste and increase profits with AI help, in exchange for honest feedback.",
    "cta_primary": "Request Pilot Spot",
    "cta_secondary": "See Demo (2 min)",
    "guarantee": "Guarantee: 3 months free. Cancel anytime. No risk."
  }
}