{
  "hero": {
    "badge": "Our Mission",
    "title_line1": "Technology at the Service",
    "title_line2": "of Your Bakery",
    "subtitle": "We believe all bakeries deserve the same technological tools as large chains, regardless of their size or business model. We're here to help you compete, grow, and thrive."
  },
  "mission": {
    "title": "Our Mission",
    "description": "Help bakeries <strong>reduce waste, increase profitability, and save time</strong> through accessible and easy-to-use artificial intelligence. Whether you produce locally or manage a central workshop with multiple sales points, we want you to focus on your passion: creating exceptional quality products."
  },
  "vision": {
    "title": "Our Vision",
    "description": "A world where <strong>no bakery closes due to management problems</strong>, regardless of size or business model. Where technology democratizes access to advanced tools and allows quality and talent to flourish without the administrative burdens that weigh down businesses."
  },
  "values": {
    "title": "Our Values",
    "subtitle": "Principles that guide every decision we make",
    "sustainability": {
      "title": "Sustainability",
      "description": "Reducing food waste is not just good for your business, it's our responsibility to the planet. Every bakery that optimizes its production contributes to a more sustainable future."
    },
    "privacy": {
      "title": "Total Privacy",
      "description": "Your data is YOUR PROPERTY. 100% servers in Spain, guaranteed GDPR compliance, we never share or sell information. You have total control over your information."
    },
    "passion": {
      "title": "Passion for Baking",
      "description": "We love quality bread, whether produced locally or in a central workshop. Our technology exists to help you focus on what you do best: creating exceptional products and serving your customers."
    },
    "transparency": {
      "title": "Transparency",
      "description": "We don't promise magic numbers. We tell you the truth: this is a pilot, there will be imperfections, but we'll work with you to build the best tool."
    }
  },
  "founder": {
    "title": "The Founder",
    "subtitle": "A solo entrepreneur with a clear vision: democratize AI technology for bakeries of all sizes",
    "name": "Urtzi Alfaro",
    "position": "Founder & CEO",
    "intro": "Transformation catalyst, strategic architect, and visionary in advanced technology. With over a decade of international experience leading high-tech and innovation projects, my mission is to create sustainable impact in companies and society on a global scale.",
    "bio": "Originally from Donostia-San Sebastián (Basque Country), I worked in London and Cambridge for 7 years, leading global projects with clients in the US, Europe, and China. Now from Madrid, I apply my experience in AI, digital transformation, and product development to help bakeries thrive in the digital age.",
    "highlights": {
      "experience": {
        "title": "International Experience",
        "description": "Over a decade leading global high-tech projects, from innovative startups to multinational corporations in the UK, Europe, Asia, and America."
      },
      "education": {
        "title": "Elite Education",
        "description": "Telecommunications Engineer (Mondragon University, 2013) with exchange year at École Polytechnique Fédérale de Lausanne (EPFL), Switzerland."
      },
      "expertise": {
        "title": "AI & Innovation Specialization",
        "description": "Expert in AI/ML, digital transformation, agile product development, and business model design for large companies and startups."
      },
      "vision": {
        "title": "Global Vision",
        "description": "Polyglot (Basque, Spanish, English, French, Chinese) with passion for merging human creativity and cutting-edge technology to create real-value solutions."
      }
    }
  },
  "timeline": {
    "title": "Our Journey",
    "subtitle": "From idea to real impact",
    "milestones": {
      "inception": {
        "year": "2025 Q3",
        "title": "Birth of the Idea",
        "description": "After seeing family bakeries struggle with waste and tight margins, we decided to apply AI to the problem."
      },
      "development": {
        "year": "2025 Q4",
        "title": "Initial Development",
        "description": "Built the MVP with feedback from 5 local bakeries. First successful predictions."
      },
      "pilot": {
        "year": "2026 Q1",
        "title": "Pilot Launch",
        "description": "Looking for 20 pioneering bakeries for the pilot program. 3 months free + lifetime benefits."
      },
      "expansion": {
        "year": "2026 Q2",
        "title": "Expansion",
        "description": "Public opening after refining the product with pilot feedback. Goal: 100 bakeries."
      }
    }
  },
  "cta": {
    "title": "Be Part of Our Story",
    "subtitle": "We're looking for 20 pioneering bakeries for our pilot program. 3 months free, 20% lifetime discount, and the opportunity to shape the product.",
    "primary": "Request Pilot Spot",
    "secondary": "See Demo"
  }
}
